Resources

Evidence indicates that exposure of persons and assets in all countries has increased faster than vulnerability has decreased, thus generating new risks and a steady rise in disaster-related losses, with a significant economic, social, health, cultural and environmental impact in the short, medium and long term, especially at the local and community levels. The Smart Mature Resilience project responds to the need for enhanced resilience in European cities.

Effective communication is essential to the success of the Smart Mature Resilience project. This document lays out the approach and methods to be employed by the project in external communications. The project’s communication primarily aims to raise awareness, to share knowledge and to maximise impact. A situational analysis of the project’s communication environment provides a context for expression of the project’s identity.

Primary attributes, added value and keywords are defined, as well as a justification and clarification of the project’s tagline or claim, “Smart Mature Resilience – for more resilient cities in Europe”. The document lays out the project’s target groups and the way in which the project will communicate with these groups. The project’s tactics are described, that is, the relevant communication channels and communication products that will be utilised. Finally, a timeline and reference tables for the use of communication products and the submission dates for communications-related deliverables is provided.